Database of African Theses and Dissertations including Research (DATAD-R)

Evaluating the usability of an academic marketing department's website from a marketing student's perspective

Show simple item record

dc.creator Du Toit, Michael
dc.creator Bothma, Cornelius, H.
dc.date 2010-01-20T07:03:10Z
dc.date 2010-01-20T07:03:10Z
dc.date 2009-05
dc.date.accessioned 2018-06-25T18:06:00Z
dc.date.available 2018-06-25T18:06:00Z
dc.identifier Du Toit, M & Bothma, N. 2009, 'Evaluating the usability of an academic marketing department's website from a marketing student's perspective', International Retail and Marketing Review, vol. 5, no. 1, pp.15 - 24.
dc.identifier http://hdl.handle.net/10500/3031
dc.identifier.uri http://hdl.handle.net/10500/3031
dc.description Journal article
dc.description Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment. In a university context, students from different disciplines may have very different needs when it comes to the information they expect from the university’s website. This paper investigates the effectiveness, efficiency and satisfaction – that is the usability – of the website of the Department of Marketing and Retail Management (DMRM) from a marketing student’s perspective. The objective of the study is to determine best practice guidelines for the development of an improved marketing department website for the University of South Africa.
dc.language en
dc.publisher International Retail and Marekting Review
dc.subject Website
dc.subject Student perspective
dc.subject Academic department
dc.subject Usability
dc.title Evaluating the usability of an academic marketing department's website from a marketing student's perspective
dc.type Article


Files in this item

Files Size Format View
Page 25_38b.pdf 429.2Kb application/pdf View/Open

This item appears in the following Collection(s)

Show simple item record

Search DATAD-R


Browse

My Account